Discover the secrets of this top-secret craft with spellbinding gifts and
mesmerizing demonstrations from our own masters of magic. Location: Downtown
Disney West Side
Magic Masters Brings Mystery and Illusion To Downtown Disney
Magic Masters, one of the nation's largest chains of retail magic emporiums, has
materialized its largest store in the Downtown Disney area at the Walt Disney
World Resort.
It's no illusion: the personal library of legendary magician Harry Houdini
inspired the shop's elegant interior, which features a fireplace, bookshelves
stuffed with memorabilia and magic tomes, vintage posters of famous traveling
illusionists from the early 20th century, and a mahogany credenza where amazing
sleight-of-hand is demonstrated continuously during store hours.
Brave volunteers are selected nightly to step into a re-creation of Houdini's
famous water torture cell for a spine-tingling illusion in which they magically
vanish, an effect found only at the Magic Masters store in Downtown Disney West
Side. How is it done? Don't ask us: We've been sworn to an Oath of Secrecy!
"We believe in the art of magic," said Ken Fletcher, president and founder of
Magic Masters. "Our goal was to create a magic shop that is pure magic -- no
novelties, no jokes, no gags."
the shop's hocus-pocus focus is on easy-to-master items aimed at beginners --
everything from deceptively simple coin and card tricks to astonishing illusions
like a spinning sphere that appears to float effortlessly through the air.
Nearby, a secret door concealed in a bookcase leads to a private, wood-paneled
sanctum where everything purchased at Magic Masters can be explained and taught
by an experienced magician.
Outside, the store is literally topped off by a 10-foot-tall magician's top hat
and wand; below, display windows feature photos and posters from magic's heyday
nearly a century ago.
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